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Josi Severson: White

Josi Severson

United States

Designer Josi Severson speaks volumes in her graphic, hand-drawn designs. She chose to join the world of design because: “I have something to say. It’s a conversation I want to be a part of.” From her downtown Minneapolis studio, the founder of eco-minded Home Fashion Fabrics by Josi Severson sketches patterns with a concentration on geometric forms—a style that has been described both as Scandinavian and African-influenced. “I enjoy clean lines balanced with uninhibited use of color and texture like you see in textiles of those regions,” Severson says. “I’ve been to both areas and have been so inspired by the people and styles.”

A graduate of the School for Fine Arts and Economics at Luther College in Decorah, Iowa, and the Academy of Art in San Francisco, Severson finds inspiration in everything from architecture, fashion and classic cars to landscapes, shapes of everyday objects and graphic repetition. However, music has always been most influential to her: “It defines the rhythm and harmony that I try to present in my work.”

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