OUR BRAND

BRAND ESSENCE

A home with purpose,
inspired by life.

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WHAT WE DO

We curate
beautifully
designed,
mindfully made,
high-quality
pieces that
bring joy
to your whole
home.

BRAND POSITIONING

We inspire people with a modern mindset
to create timeless homes and lives
with beauty and purpose.

BRAND FILTERS

BEAUTY

REAL

OPTIMISTIC

RELEVANT

BRAND FILTERS

Beauty has depth,
story and soul.
It’s nature, raw and
unvarnished.

A balance of palette,
texture and
emotion that feels
just right.

BRAND FILTERS

We get so much joy
from real life stories —
unfiltered moments
authentically lived
by people with
real passions, real
points of view and real
personal style.

BRAND FILTERS

We believe that
honest materials,
expert craft and diverse
ideas can come
together to create things
with beauty and
purpose for
people’s lives.

BRAND FILTERS

Keenly in touch
with our customers
and the trends shaping
lives right now.

Responsive and
empathetic. Embodying a
modern diversity of
culture, thought
and experience.